Duracell x Star Wars:
The Force Awakens

Earlier this year Duracell – one of the official Star Wars
partners, asked Grey Possible to work on a promotional idea for the seventh episode of the Star Wars saga “The Force Awakens”.

To bring the partnership to life we created an augmented reality experience built on the Blippar platform. After scanning Duracell promo package users got access to five different characters including: The Millennium Falcon, R2-D2, C–3PO, Kylo Ren and Chewbacca with an option to unlock additional exclusive content.


Additional credits:
Ben Clapp – Executive Creative Director
Dan Roberts – Creative
Nick Smith – Creative
Richard Dron – UX
Adam Levee – Account Director
Paul Etwaroo – Senior Project Manager
James Kavanagh – Project Manager
Sam Gibbs – Solutions Principal

Role
Art Director – Senior Designer

Agency
Grey London

Client
Duracell / Lucasarts

Year
June – 2015

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