Every industry is being disrupted. Everyone is looking for innovation.
How do you make your latest pair of football boots desirable to aspiring young footballers?
Role — Design Director
Agency — Possible London
Client — Adidas Football
Year — 2016-2018
With its two-piece interchangeable construction GLITCH challenges everything you know about football boots. So we thought why not change the way you buy them?
We made GLITCH exclusively available through and app… and by invite only. Not even the stars can get their hands on them. Once signed up you can book a VIP fitting session and set reminders in your phone calendar.
Boots were delivered within 4 hours of purchase. You then go to try them out for two weeks with a no questions asked return policy.
Those who bought a pair got to decide how the community grow with their own set of invites, everyone became an influencer.
Project was initially launched in London in November 2016, and then followed by next releases in Berlin, April 2017 and Paris, June 2017.
Glitch won over 20 awards in festivals across the globe, including 5 Cannes Lions and 2 Clio Awards.