Design & Art Direction

Duracell x Star Wars

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Duracell x Star Wars

Duracell and Star Wars joining forces to promote their partnership
for the launch of “The Force Awakens” with use of AR and Blippar platform.

Role – Senior Designer 
Agency – Grey London
Client – Duracell
Year – 2015 


To bring the partnership to life we’ve created an augmented reality experience built on a Blippar platform.

After scanning special package of Duracell batteries, users were given an access to five different characters including: Falcon Millenium, R2-D2, C-3PO, Chewbacca and Kylo Ren.

As addition to that users could were able to watch Behind the Scenes exclusive content and future updates.

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Executive Creative Director — Ben Clapp
Creative — Daniel Roberts
Producer — James Kavanagh