Duracell x Star Wars
Duracell and Star Wars joining forces to promote their partnership
for the launch of “The Force Awakens” with use of AR and Blippar platform.
Role – Senior Designer
Agency – Grey London
Client – Duracell
Year – 2015
To bring the partnership to life we’ve created an augmented reality experience built on a Blippar platform.
After scanning special package of Duracell batteries, users were given an access to five different characters including: Falcon Millenium, R2-D2, C-3PO, Chewbacca and Kylo Ren.
As addition to that users could were able to watch Behind the Scenes exclusive content and future updates.