In the digital world of Instagram, Snapchat, Facebook and Twitter,
every elements of our lives is captured, visualised and shared.
Except one: Scent.
Role – Senior Designer
Agency – Grey London
Client – Hugo Boss
Year – 2015
Back in 2015 I was working closely with Creatives from Grey London to help them realise vision project for Hugo Boss called Scentagraphics.
Merging the worlds of technology and fashion, a ground breaking piece of technology made it possible to capture and visualise a fragrance.
My task was to come up with an Art Direction how we could visualise Hugo Boss scent, distinguishing a range of variants from coolness, spiciness, warmth and floral notes.